Kenwood designs and manufactures cutting edge, stylish and efficient kitchen appliances since 1947.
Kenwood Turkey gave us a brief which they need a stronger brand awareness in Anatolia. Our insight was how people in Anatolia are passionate about their regional recipes, especially when it comes to competition. We founded the same recipes with regional variations from different cities and created preparation videos of these recipes.
As a result, we created 3 different videos for 6 recipes and broadcasted on Instagram and Facebook. Our campaign was based on engagement model. Our engagement rate has reached out 60% with more than 1,000,000 reach.